DIGITAL ADVERTISING FREELANCER
I’ve spent over a decade working in digital advertising — agency side, big and small — and now I’m bringing that experience directly to the brands I love working with.
Whether you need someone to manage your ad accounts, fine-tune what’s already running, or finally make sense of your reporting, I’m here to help you get more out of your media spend.
LET'S WORK TOGETHER
Ad account management
I offer hands-on management of your paid advertising channels, including Meta, Google Ads, TikTok, and Pinterest. I work closely with D2C brands to create full-funnel strategies that drive performance, scale growth, and hit your revenue goals — without wasting spend.
Ad account audit
Not sure if your ad accounts are running efficiently? I’ll do a thorough, one-off audit to review campaign structure, targeting, creative performance, tracking, and budget allocation. You’ll receive clear, actionable insights to boost performance and uncover growth opportunities.
Automatic report set up
Stop pulling data manually. I can set up custom automated dashboards that bring together your media performance and Shopify revenue — tailored to your goals. This gives you a clear, real-time view of what’s working and where to optimise.
ABOUT ME
Hi! I’m Geraldine — a performance media specialist with over a decade of experience working across both global agencies like OMD and independent Aussie agencies. My background is grounded in data-driven digital advertising, always with a focus on delivering real business results.
Until recently, I was heading up Media and Measurement at Elephant Room, where I worked with a range of DTC brands to scale their paid media across Meta, Google, TikTok, Pinterest and more. While I’m performance-focused, I always take a full-funnel view — because effective media doesn’t just convert, it builds long-term brand value too.
Now freelancing, I work directly with brands to manage their ad accounts, audit performance, and set up automated reporting — helping them get the most out of their media budgets without the agency overhead.